Commissioned by Gemini Books, visual research by Sam Coldy
My collaboration with Gemini began with its launch in 2024, when I joined as a creative consultant. The Pocket series, now a cornerstone of their list, is a format I helped shape into a rich, adaptable system designed to accommodate a wide range of titles.
There are more than a hundred Pockets published so far, with topics ranging from whisky to Cubism, or Ayurveda to Bad Bunny.
Interior layouts were calibrated to strict constraints: two Pantones, minimal iconography, flexible grid, for maximum impact.